Sabah, the Malaysian state on Borneo’s northern part, boasts breathtaking natural wonders, including Mount Kinabalu and Danum Valley. Rich in resources, with pristine beaches, coral reefs, and a diverse rainforest, Sabah offers a captivating experience. The region’s cultural diversity adds a mystical charm, making it a sought-after tourist destination. In response to increasing industry competition, the Malaysian Association of Convention & Exhibition Organiser & Suppliers (MACEOS) Sabah Chapter and Sabah International Convention Centre (SICC) are hosting the second edition of the international Business Events (BE) Conference from 27 to 28 February 2025 at Sabah International Convention Centre.

With the theme “Empowering Asia Pacific Through Business Events” the event aims to engage key stakeholders, foster growth, and elevate Asia Pacific’s profile in the global Business Events arena, contributing not only to tourism revenue but also sustainable community development.